Okko Sport and WSC Sports Innovate the Way Russian Sports Fans Discover and Consume Highlights With Google Web Stories

Fans in Russia who search for English Premier League or La Liga on Google will now be able to access real-time, in-match highlights with Google Web Stories.

Okko Sport, the leading Russian subscription-based sports broadcaster, announced today it has expanded its partnership with WSC Sports, the global leader in AI sports video technology, to include highlights of all English Premier League and La Liga games in stories format embedded directly in Google Search, where users can also find sports game scores, schedules, standings, stats and other key content.

With the addition of Google Web Stories, Okko Sport will innovate the in-game experience for sports fans in Russia, with real-time highlights that continuously update and populate Google Search as live games progress, making content easier to consume than ever before.

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About WSC Sports

WSC Sports’ proprietary AI technology platform automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, FIBA, FanDuel and Bleacher Report.

Utilizing advanced AI and Machine Learning technologies the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

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